Each year the website KidStyleFile does an Annual Reader Survey and for the second year running Oobi Baby has won the 'Most loved kids brand'.
Angela describes Oobi perfectly -
What gives Oobi it’s universal appeal and unique look is Alex Rigg’s ability to blend nostalgic design aesthetics; think 1920s to 1950s shapes, and hand-made detailing, with modern sensibilities; retro-prints with a contemporary twist in easy-wear and easy-care fabrics. The result is effortlessly stylish and strongly evocative of the liveliness and vivacity of childhood.
You can read the full article here:
KidStyleFile article
Just wait until you see the SS10 range. The tuile skirts are sensational and I am loving the cowboy shirts and whale print jeans for boys! We will be showing the range at Bubble (31st January - 1 February) and it will be in stores from around February/March.